SOCIAL MEDIA MANAGEMENT & CONTENT CREATION
by DETTA

Storytelling through
Branding & Content Creation 
for Amanda Ritchey Bridal Loft

The Challenge: To shape the Amanda Ritchey Bridal Loft brand to resonate with today’s fashion-forward, luxury-seeking bridal clientele. This includes evolving the visual identity, redefining the brand voice, and building a cohesive content strategy across social platforms to drive engagement and elevate perception in a competitive market. 

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The Creation:  As Social Media Manager and Content Creator, I led a comprehensive digital rebrand that transformed Amanda Ritchey Bridal’s online presence. I curated and art-directed a refined Instagram aesthetic that blends high-fashion editorial with playful, modern bridal energy—growing the account to 3K+ followers and over 40K monthly impressions. I launched and scaled the boutique’s TikTok presence, achieving over 1 million total video views through original content, trend integration & forecasting, and relatable bridal storytelling.
 

In addition to content creation and platform management, I conceptualized and produced unique seasonal editorial campaigns to spotlight in-store collections, broaden brand reach, and strengthen wedding industry connections. 

Through trend forecasting, strong brand identity, and visual storytelling, I have created a new era of highly elevated social content that has helped position Amanda Ritchey Bridal Loft as one of Maryland’s premier destinations for luxury, size-inclusive bridalwear.