SET DESIGN & ASST. CREATIVE DIRECTION
by DETTA
An Editorial Photoshoot for T. Juliete Photography
THE CHALLENGE: To bring a visually compelling, fashion-forward concept to life through immersive set design that enhances the editorial narrative and aligns seamlessly with the creative direction (inspired by Heavens by Talking Heads) of T. Juliete Photography. The project required translating a conceptual mood into a tactile, styled environment that could elevate the portraiture.
THE CREATION:
As Set Designer, I conceptualized, sourced, and installed the set embellishments, balancing texture, experimental materials, and spatial composition to create a scene that felt both cinematic and editorially refined. I collaborated closely with the photographer on overall art direction to ensure cohesion between set design, props, and model styling.
This shoot exemplifies my ability to craft sets that support luxury aesthetics and brand storytelling, and reflects my broader skillset in creative production, set styling, and fashion-forward visual design.

credits:
photographer & creative director: @tjulietephoto
set design & assistant creative director: @dettacreative
venue: @theottobar
HMUA: @tasiamitropoulos
models: tasiamitropoulos & @itsmikemanos














