THE CHALLENGE. To create engagement with a modern, local audience while advertising new arrivals at Amanda Ritchey Bridal Loft. The mission was to display knowledge of fast-growing, ever-changing bridal trends while gaining the trust of the Gen Z demographic of brides, influencing the narrative of Amanda Ritchey Bridal Loft as a boutique with a leading understanding of taste and contemporary bridal fashion.
 

THE CREATION. Pulling inspiration from the recently re-popularized French Rococo period of fashion, femininity, and scandal, I strategically conceptualized and executed digital content that not only told an intriguing and fashion-forward story in line with the Amanda Ritchey Bridal Loft brand but also increased exposure to potential bridal clientele by collaborating with local popular wedding industry vendors.

​

I styled and directed the bridal looks to reflect a romantic, editorial sensibility, incorporating modern silhouettes with 18th-century-inspired detail. I designed and installed custom textile elements to enhance the set environment, evoking a tactile, dreamlike quality that translated beautifully across both film and photo.

​

Collaborating closely with the photography team and supporting vendors, I ensured the production remained cohesive, on-brand, and within budget. The final campaign blended nostalgic Super 8 footage with polished editorial imagery, resulting in a Wes Anderson-esque storytelling experience that elevated the boutique’s brand presence both in-store and online. This project reflects my ability to lead full-scale creative production—from concept to execution—through the lens of fashion-forward visual storytelling.